Our member, FreshAir Sensor, is our guest blogger today.
Results from a new study show unauthorized tobacco and marijuana smoking costs US hoteliers more than $5.4 billion annually.
Based on surveys with 7,000 US hotels and sensor data from in-room, molecular monitoring of 22 million room nights, the study revealed:
- Costs of a smoking incident in non-smoking rooms range from $500 (Economy) to $1,000 (Upper Upscale), with an average of $840;
- 99.5% of US hotels have no-smoking policies;
- 10.13% of no-smoking rooms experience smoking events each month;
- 35% of hoteliers take rooms Out-of-Order after smoking incidents;
- 32% of cleaning fees end up as lost credit card chargebacks;
- Smoking damage in a guest room is at least 260% more expensive than the cleaning fee;
- Negative reviews and reputation harm account for 65% of the actual costs; and
- Only 26% of hoteliers indicate negative reviews were their primary concern related to smoking.
The actual costs associated with smoking include:
- property damage;
- additional cleaning;
- lost productivity;
- lost revenue;
- lost chargebacks;
- negative reviews; and
- reputation harm.
Average Actual Costs of a Smoking Incident
|Lost business from negative reviews||$472|
|Lost business from lack of positive reviews||$74|
Novel Approach with Smoking Sensors and Molecular Monitoring
FreshAir Sensor’s smoking detection system is widely implemented and proven to:
- Detect, monitor for, and prevent tobacco and marijuana smoking;
- Reduce smoking rates in hotels by more than 50%;
- Identify the specific location of unauthorized smoking;
- Provide scientific proof of smoking to generate cleaning fee revenue; and
- Improve guest satisfaction and intent to return.
FreshAir Sensor is a finalist for the 2022 Stars of the Industry Supplier of the Year category.