Guest blogger today is Parclane. Learn more about this company.

Parclane was created based on the lived experiences of hoteliers. The platform was built as a solution to the struggles that we faced day to day in the industry: RFP volume was flying and going unanswered, lead quality was getting worse by the day, and hours were being wasted on mundane manual processes performed by sellers.

Within group sales, there were many struggles along the buyer journey and in order to find a solution it required multiple solves. We needed to remove the silos and implement a holistic solution approach that benefited the buyer, but also catered to the needs of the seller by providing an entirely different sales approach with minimal change management required.

Parclane is a marketing automation platform that works with group sales teams. By utilizing automation it allows sales teams to take a proactive approach to sales, instead of being reactive. We automate personalized touch points along the buyer’s journey, and remove the manual task of drafting email responses to free up more time for prospecting in sales.

By utilizing existing data, our lead scoring helps sales teams choose the best quality leads to respond to first, which helps them win better quality business. The white glove approach we follow makes us unlike any other vendor, as we partner with your team every step of the way, and help your business drive predictable B2B revenue.

For more information, contact parclane or visit their website at parclane.io