Can Your Venue’s Technology Infrastructure Support the Growing Digital Demand?
Las Vegas is world-famous for its exciting live entertainment, and the demand for concerts is on the rise. People are excited to get back to enjoying in-person events, and that means business for Las Vegas venues.
But, let’s face it, the world is changing, and technology is at the forefront of that change. Venues are hosting live concerts and events during what many consider to be a digital revolution! And, digital technology is now responsible for the way people, young and old, engage in live experiences. As attendance grows, so does the need for venues to offer the right kind of technology and infrastructure to support the experiences today’s digital consumers have come to expect.
More than ever, event-goers are making purchases and navigating their daily lives directly from their mobile devices. According to Earthweb.com, “…in the first quarter of 2021, 54.8% of all internet traffic came from smartphones.”
Given the environment, venues and event planners are wise to consider reviewing their digital capabilities to ensure they’re ready to facilitate exceptional digital experiences from in-app marketing and communications to ticketing, registration, check-in all the way up to the live event itself.
Major Acts are Returning to Las Vegas
While many iconic names started to reappear on stage in 2021, big-industry names have been booked to an even greater extent in 2022. According to data by Updater, Las Vegas is the second fastest growing city in the United States and is beginning to see a huge turnaround in post-pandemic tourism.
“Visitor volume for February 2022 was up 69.9% with 2,616,600 visitors
compared to February 2021.” – Las Vegas Convention and Visitor Authority
Scheduled performances have included big names like Celine Dion, Katy Perry, and John Legend. Attendees showing up for these types of events have higher expectations. These event-goers want the experience to be fun, convenient, and interactive.
Your Venue’s Potential
As live entertainment becomes more and more digitized, venues must find ways to remain relevant. Concert venues can showcase innovation and build their reputation by facilitating events that allow fans to achieve greater experiences and connect with brands and artists in new ways. Accessing both onsite and virtual audiences, performers are able to broaden their reach and connect with more of their fans than ever before. Two-way communication supported by robust internet and WiFi networks is essential in this effort.
With the help of modern venues, performers can leverage concert apps, social media channels and even augmented reality platforms to proliferate the concert experience globally. In doing so, the brands and venues associated with these artists simultaneously showcase themselves to a wider audience.
What is Needed to Support Digitally-Enhanced Events?
The technology offered at an event is critical to its success.
“The right event technology can increase attendance by 20 percent.” – Social Tables
To facilitate digitally-enhanced concert experiences, important digital infrastructure must be considered.
Event content and communications synced across digital and physical spaces require not only adequate internet bandwidth and connectivity, but also fully-networked hardware and a host of other on-premises technologies including digital signage and LED walls strategically placed throughout the concert venue. Each will be called upon to support activities such as multimedia broadcasting, interactive live streams and wayfinding.
Fast, dependable and easily accessible Wi-Fi will also ensure attendees stay connected and can share their experiences online in real-time.
Is your venue ready to support the growing digital demand? Consider these key questions:
- Is your current technology infrastructure sufficient to support today’s digital consumer?
- Are you confident in your ability to provide uninterrupted live streams?
- Are you concerned about internet access issues, downtime, and complaints?
- Do you lack the time, resources, or expertise to adequately manage and support your internet and Wi-Fi networks?
If your answers to these questions concern you, understand that you are not alone. The pandemic has accelerated digital adoption across all consumer segments and as a result, many venues are actively reconsidering the state of their technology infrastructure. The good news is, there are great, cost-effective solutions available.
Working with Experts
Xpodigital is a world-class technology partner that has dedicated the last twenty years to providing flawless digital experiences for event sponsors and attendees. Their team of event technology experts are there every step of the way to help plan, execute and support live events. With Xpodigital, you can:
- Have experts to help plan and fully manage your event technology life cycle, saving time, resources, and headaches.
- Provide a tech-forward experience featuring leading-edge equipment.
- Ensure internet network bandwidth, speeds, and access are scalable to the needs of your event.
- Provide uninterrupted live streams to keep audiences engaged.
- Have a dedicated support team helping you maintain stability and avoid costly outages and downtime.
Consider Xpodigital’s fully-managed options and upgrades which require little-to-no capital expense. Partnering with innovation experts in this way means everyone wins: the venue, the performers, the fans and the industry.
Contact Xpodigital for a FREE assessment of your venue’s internet networks at: www.xpodigital.com/contact
Thank you, Xpodigital, for submitting a guest blog post.